Your customers are talking about your business every day.
They may be talking about your brand on Instagram, X, Reddit, LinkedIn, YouTube, blogs, forums, news websites, podcasts, or other online platforms. Some conversations may be positive. Others may contain complaints, questions, recommendations, or feedback about your products.
The challenge isn’t whether people are talking about your brand.
The challenge is finding those conversations, understanding them, and responding at the right time.
This is where media monitoring and social listening platforms such as Brand24 become useful.
Brand24 is designed to monitor online mentions of brands, products, keywords, and competitors, while providing analytics that help businesses understand what is being said and where those conversations are happening.
For growing businesses and marketing teams that need more monitoring capacity and advanced analytics, the Brand24 Pro plan provides a larger set of monitoring and AI-powered capabilities.
This guide explains what Brand24 is, what the Pro plan offers, who can benefit from it, and how users can use an Eisy Global Virtual Visa Card to make eligible international subscription payments.
What Is Brand24?
Brand24 is a media monitoring and social listening platform that collects online mentions containing keywords selected by the user.
These keywords could include:
- Your company name
- Product names
- Brand slogans
- Founder or executive names
- Competitor names
- Industry terms
- Campaign names
- Product categories
- Hashtags
- Specific topics
Instead of manually searching different websites every day, a business can configure projects around specific keywords and monitor the resulting conversations from one dashboard.
This turns online monitoring from a manual activity into a more structured process.
Why Online Brand Monitoring Matters
Imagine that you run an e-commerce company.
A customer receives an order and posts about your product on social media.
Another customer has a problem with delivery and posts a complaint on a forum.
A blogger publishes a review of your product.
A competitor launches a similar product.
A publication mentions your company in an industry article.
All of these events can potentially affect how people perceive your business.
If you don’t know that these conversations are happening, you may miss opportunities to engage with customers, respond to problems, identify trends, or understand how your brand is being discussed.
Brand monitoring gives businesses a way to observe these conversations.
What Can You Monitor With Brand24?
Brand24 isn’t limited to monitoring your company name.
You can create projects around different keywords depending on your objectives.
1. Your Brand
The most obvious use case is monitoring your company name.
For example:
“Eisy Global”
You could monitor mentions containing your brand name and analyze where people are discussing it.
2. Your Products
If your company has multiple products, each product can become a monitoring keyword.
For example:
- Product A
- Product B
- Product C
This allows you to understand which products are generating the most online conversations.
3. Competitors
Businesses can also monitor competitor names.
Competitor monitoring can help marketing teams understand:
- What customers are saying about competing products
- Which topics generate discussion
- Where competitors are receiving attention
- What customers like or dislike
- Which campaigns are generating conversations
This isn’t about copying competitors. It’s about understanding the market in which your business operates.
4. Industry Keywords
You can also monitor broader topics.
For example, a cybersecurity company could monitor:
“cybersecurity”
“data breach”
“endpoint security”
“ransomware protection”
This can help identify emerging discussions and industry trends.
Brand24 Pro: What Does It Offer?
Brand24 provides different subscription levels designed for different monitoring requirements.
The Pro plan is designed for businesses and teams that require greater monitoring capacity and additional analytics and AI-powered features.
Depending on the current Brand24 plan structure, Pro users can access features such as:
- Higher mention limits
- More keywords
- Unlimited users
- Real-time updates
- Priority support
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights
- AI Topics
- Advanced monitoring and reporting capabilities
Because SaaS pricing and features can change, users should always check Brand24’s current pricing page before subscribing.
Real-Time Monitoring
One of the important capabilities of a media monitoring platform is the ability to keep track of conversations as they happen.
Online conversations move quickly.
A customer complaint can receive hundreds of interactions before a business notices it.
A campaign can suddenly become popular.
A news article can cause a significant increase in brand mentions.
A competitor can launch a product that changes the conversation in your market.
Real-time monitoring can help teams identify these changes sooner rather than discovering them days later.
Sentiment Analysis
Not every mention of your company means the same thing.
Consider these three examples:
“I love this product.”
“The product is okay, but delivery was slow.”
“I wouldn’t recommend this company.”
These represent different types of sentiment.
Brand24 provides sentiment analysis that categorizes mentions according to positive, neutral, or negative tone.
This can help teams quickly understand the general tone surrounding a brand or topic without manually reading every mention.
However, automated sentiment analysis should be treated as an analytical aid rather than a perfect replacement for human judgment. Context, sarcasm, slang, and unusual language can affect automated classification.
AI Insights
Brand24 also provides AI-powered tools designed to help users analyze large amounts of monitoring data.
AI Insights can help transform collected mentions into summaries, trends, metrics, and recommendations.
This can be useful for marketing teams that don’t want to spend hours manually reviewing thousands of mentions.
Instead of simply collecting data, the objective is to turn the data into information that a team can use.
For example, a company could use monitoring data to identify:
- Increasing customer complaints
- Emerging product discussions
- Changes in brand sentiment
- Topics receiving unusual attention
- Potential marketing opportunities
- Competitors receiving increased visibility
AI Brand Assistant
Brand24 also provides an AI Brand Assistant designed to help users interact with their brand monitoring data.
Rather than manually navigating through large amounts of information, users can ask questions about their monitored data and obtain insights from the available information.
This can make the monitoring process easier for marketing teams that need answers quickly.
AI Events Detection
Online conversations don’t always increase gradually.
Sometimes there is a sudden spike.
For example:
- A celebrity mentions a product.
- A news story is published.
- A customer complaint goes viral.
- A campaign suddenly gains traction.
- A competitor announces a new product.
A sudden increase in mentions can be important because it may indicate that something has changed.
Brand24’s event detection capabilities are designed to help users identify unusual changes in online coverage and investigate what caused them.
Competitor Monitoring
One of the strongest reasons businesses use social listening platforms is competitive intelligence.
Suppose you’re running a SaaS company.
You could create monitoring projects for:
Your Brand
Competitor A
Competitor B
Industry Keyword
You can then compare the conversations surrounding these subjects.
This can help marketing teams understand:
- Which topics are generating conversations
- Where people are discussing competitors
- Which competitors are receiving attention
- What types of content generate engagement
- What complaints repeatedly appear in competitor discussions
Influencer and Audience Analysis
Not everyone mentioning your brand has the same level of influence.
A mention from an account with a large and relevant audience may have a different impact from a mention made by an account with very little reach.
Brand24 includes influencer-related analytics and audience information that can help businesses understand who is contributing to conversations around their monitored topics.
This can help companies identify potential:
- Brand advocates
- Influencers
- Industry experts
- Journalists
- Content creators
- Community leaders
These insights can become useful when developing influencer marketing or public relations strategies.
Monitoring Social Media and the Wider Web
A major advantage of a media monitoring platform is that conversations don’t happen in one place.
People may discuss your company on:
- X
- YouTube
- TikTok
- Blogs
- Forums
- News websites
- Podcasts
- Review platforms
A monitoring platform brings these conversations together so businesses can analyze their online presence from a central location.
Brand24 for Nigerian Businesses
For businesses operating in Nigeria, international SaaS tools can be valuable for reaching global audiences and managing international marketing operations.
A Nigerian startup might have customers in:
- Nigeria
- Ghana
- Kenya
- the United Kingdom
- the United States
- Canada
- India
- other international markets
As the business expands, monitoring its online reputation across these markets becomes increasingly important.
A media monitoring platform can help marketing teams understand where conversations are happening and which markets are generating attention.
The Challenge of Paying for International SaaS Tools
Using an international software platform is one thing.
Paying for it is another.
Many global software companies charge customers in USD and require an international debit or credit card.
For some users, especially those operating primarily with local payment methods, this can create an additional challenge.
This is where having a suitable international payment card can be useful.
How Eisy Global Can Help With Brand24 Payments
Eisy Global provides financial tools designed to make eligible international online payments easier.
One of the available options is a Virtual Visa Card.
Where Brand24 accepts the card and the user’s Eisy Global account has sufficient funds, the card can be used to pay for an eligible Brand24 subscription.
The general process is straightforward.
Step 1: Download Eisy Global
You can download the Eisy Global app from the official app stores:
Android: Download Eisy Global on Google Play
iPhone: Download Eisy Global on the App Store
Step 2: Create Your Eisy Global Account
Open the Eisy Global app and create your account.
Complete the required account verification process to access the services available to your account.
Step 3: Create a Virtual Visa Card
Once eligible, create a Virtual Visa Card through the Eisy Global app.
The card can be used for eligible online transactions with merchants that accept Visa.
Step 4: Fund Your Eisy Global Wallet
Add sufficient funds to your Eisy Global account using an available funding method.
Before attempting a subscription payment, make sure the available balance is sufficient for the transaction and any applicable fees.
Step 5: Open Brand24
Visit Brand24 and select the plan that fits your requirements.
Brand24 also provides a trial option for users who want to evaluate the platform before committing to a paid subscription.
Step 6: Add Your Eisy Global Card
At the appropriate payment stage, enter your Eisy Global Virtual Visa Card details if Brand24 presents card payment as an available option for your account.
Step 7: Complete Your Subscription
If the card is eligible for the transaction, has sufficient funds, and the merchant accepts the payment, the subscription payment can be processed.
Always review the final amount displayed by Brand24 before confirming payment.
Why Use Eisy Global for International Online Payments?
For people who regularly use international digital services, having access to an international payment option can make managing subscriptions more convenient.
A Virtual Visa Card may be useful for eligible payments involving:
- SaaS subscriptions
- Digital tools
- Streaming services
- Online advertising
- AI platforms
- Productivity software
- Design platforms
- Marketing tools
- Business software
The availability of a particular transaction depends on the merchant, card network, account eligibility, available balance, and applicable Eisy Global terms.
Brand24 and Eisy Global: Two Different Services
It’s important to understand the relationship between the two platforms.
Brand24 is the software platform that provides media monitoring, social listening, analytics, alerts, and AI-powered insights.
Eisy Global is a financial service that can provide eligible users with payment tools such as Virtual Visa Cards.
Eisy Global does not replace Brand24’s software.
Instead, an Eisy Global Virtual Visa Card can serve as a payment method for an eligible Brand24 subscription when the merchant accepts it.
Your Brand24 subscription, account, pricing, features, and cancellation terms remain governed by Brand24.
How Businesses Can Use Brand24 More Effectively
Simply subscribing to Brand24 isn’t enough.
The value comes from setting up your monitoring strategy correctly.
Here are several practical approaches.
Create Separate Projects
Instead of putting everything into one project, consider creating separate projects for different objectives.
For example:
Project 1 — Brand Monitoring
Monitor your company name and major products.
Project 2 — Competitor Monitoring
Track relevant competitors.
Project 3 — Campaign Monitoring
Monitor a specific marketing campaign.
Project 4 — Industry Monitoring
Track important industry keywords and trends.
This makes the information easier to organize.
Monitor More Than Your Company Name
A common mistake is monitoring only the exact company name.
Consider monitoring:
- Company name
- Product names
- Product variations
- Brand slogans
- Founder names
- Campaign names
- Common misspellings
- Competitor names
- Relevant industry keywords
This can increase the chances of discovering conversations that matter to your business.
Use Alerts to Respond Faster
Not every mention requires immediate action.
However, some mentions may be important.
For example:
- A sudden spike in negative mentions
- A major publication mentioning your company
- A high-profile influencer discussing your product
- A potential reputation issue
- A rapidly growing campaign
Alerts can help teams identify important changes without constantly watching the dashboard.
Use Brand24 for Customer Feedback
Brand monitoring can also become a source of product feedback.
Suppose customers repeatedly mention:
“The app is great, but the onboarding process is confusing.”
Even if only a small number of customers contact your support team directly, online conversations may reveal the same issue.
Marketing and product teams can use these conversations to identify recurring themes.
This makes social listening more than a marketing tool.
It can also become part of a broader customer-feedback strategy.
Use Brand24 for Reputation Management
Reputation management isn’t only about responding to negative comments.
It also involves understanding what creates positive conversations.
For example, you might discover that customers frequently mention:
- Customer service
- Pricing
- Product speed
- Ease of use
- A specific feature
- A recent campaign
These patterns can help your marketing team understand which parts of the customer experience are generating attention.
Use Brand24 for Content Strategy
Online conversations can reveal what your target audience actually cares about.
If people repeatedly discuss a particular problem, that could inspire:
- A blog post
- A YouTube video
- An FAQ
- A product guide
- A social media campaign
- A webinar
- A newsletter
Instead of guessing what content people want, businesses can use real conversations as an additional source of ideas.
Brand24 for Agencies
Digital marketing agencies can also benefit from higher-capacity monitoring.
An agency may need to monitor several brands simultaneously.
For example:
Client A Brand mentions + competitors
Client B Product mentions + campaign
Client C Industry trends + reputation
A higher-tier Brand24 plan can provide additional monitoring capacity and collaboration features that may be useful for agencies managing multiple projects.
Agencies should compare the current plan limits with their actual client and monitoring requirements before subscribing.
Is Brand24 Pro Right for Your Business?
The answer depends on what your business needs from a monitoring platform.
If you only want to occasionally search for your company’s name, a sophisticated monitoring platform may be more than you need.
However, if your business depends on online visibility and you regularly need to monitor brands, competitors, campaigns, customers, and industry conversations, a higher-capacity plan may be more relevant.
A good approach is to use Brand24’s available trial to evaluate the platform, understand your actual monitoring requirements, and then select the subscription level that matches your needs.
Getting Started With Brand24 and Eisy Global
Getting started can be simple.
1. Identify what you want to monitor
Start with your brand, products, competitors, and important industry keywords.
2. Set up your Brand24 project
Configure your keywords and monitoring preferences.
3. Evaluate the platform
Use the available Brand24 trial to understand whether the platform fits your workflow.
4. Choose your subscription
If Brand24 meets your requirements, select the appropriate plan.
5. Use Eisy Global for eligible payments
If you need an international payment method, you can create an eligible Eisy Global Virtual Visa Card and use it for supported online transactions.
Download Eisy Global
Android users: Get Eisy Global on Google Play
iPhone users: Get Eisy Global on the App Store
Final Thoughts
The internet has become one of the most important places where businesses build their reputations.
Customers don’t only talk directly to companies anymore. They discuss products with friends, publish reviews, post on social media, participate in communities, create videos, write articles, and ask questions on forums.
That means businesses need more than a social media account.
They need visibility into the conversations surrounding their brand.
Brand24 provides tools for monitoring and analyzing these conversations, making it possible for businesses to track mentions, understand sentiment, identify trends, monitor competitors, and gain insights from online discussions.
For users who decide to subscribe to Brand24, Eisy Global can provide an additional payment option for eligible international online transactions through a Virtual Visa Card.
If you’re ready to explore international online services, you can get started with Eisy Global today.
Download Eisy Global
Google Play: https://play.google.com/store/apps/details?id=com.eisyapp&hl=en
App Store: https://apps.apple.com/us/app/eisy-virtual-card-transfer/id6736591859
Whether you’re running a startup, managing an agency, building a personal brand, or expanding an established business, monitoring what people say about your brand can give you information that is difficult to obtain by simply looking at your own social media accounts.
Listen to the conversation. Understand the data. And use those insights to make better business decisions.